![]() Secondary Instagram algorithm ranking factors include: This includes an analysis of where it fits with trending topics as well as the timeliness factor (recent posts are considered more relevant than older posts). Instagram decides how “relevant” every piece of content is. Does a user typically interact with this type of content? When the Instagram algorithm recognizes that a user enjoys a specific content type or format, they show them more of the same. ![]() (This is very important for businesses: Active community management, including responding to DMs and comments, can improve a brand’s visibility on Instagram.) ![]() Do you follow each other? Do you message each other, or leave comments? If you have repeatedly interacted with a specific user in the past, you are more likely to see the new content they post.
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